Tag: checkout abandonment rate
Checkout Abandonment Rate: Which Causes Pay by Bank Actually Fixes (And Which It Doesn’t)
Most UK platforms adding Pay by Bank expect their checkout abandonment rate to improve. Often it does not, because the cause sits entirely outside the payment step. This blog maps each Baymard-verified checkout abandonment reason to an honest answer: what Pay by Bank fixes at the payment step, and what requires a separate product decision.